It’s not just in the UK that the positive effect of the Premier League is felt. Researchers Populus asked 4,000 people in eight countries around the world to rate 15 ‘British icons’ on a range of attributes that included being admired, trusted and successful. They analysed the resulting 60,000 data points to find the ‘X factor’ of these great British icons.
It was good news for the UK abroad, with the Premier League, British Universities and the BBC being fantastic exports. What Populus found that sets the Premier League apart is the breadth of our appeal. The results also highlighted the League’s ability to reach a younger, global audience and 84% of those polled said the Premier League makes them feel more positive towards the UK.
“ Here there is a huge appetite for the League; it is so addictive and exciting that it has become an asset to the UK.”Agung Santoso, Indonesian Chelsea fan
In Indonesia, Premier League football ranks number one in their ‘British icons index’. Young Indonesians are more likely to know and like the Premier League than any other iconic British export. Social media and Fantasy Football are at the heart of Indonesian fans’ interaction with the Premier League and the highest number of Premier League-related tweets outside the UK originate from Indonesia. Getting together to watch matches is a big social occasion.
Agung Santoso is an Indonesian Chelsea fan who has experienced exactly how the Premier League can ignite passion in fans thousands of miles away.
“The Premier League has become this fast and furious, dramatic contest. Here there is a huge appetite for the League; it is so addictive and exciting that it has become an asset to the UK.”